The Children’s Trust Book Club

THE CHILDREN’S TRUST | BOOK CLUB

We rewrote a story so that thousands of children would fall in love with reading

The Book Club has been a flagship program of The Children’s Trust

However, in recent years, its subscribers had decreased, among other factors, because its communication had lost impact; it needed something different.

If we wanted to think big, the goals had to be ambitious.

Subscriptions per month

Target 2400

Subscribers average per month

Result 4000

growth

99 %

A new chapter in this story

4 amazing characters had the responsibility of carrying the communication.

Miami-Dade was our main stage with a 360º campaign we reached every corner of the county to impact thousands of families.

A multiplatform campaign on ATL and in the digital space.

A new chapter in this story.

4 amazing characters had the responsibility of carrying the communication.

Miami-Dade was our main stage with a 360º campaign we reached every corner of the county to impact thousands of families.

A multiplatform campaign on ATL and in the digital space.

Impressions

0 M+

Clics

0 K+

Our challenge was that each month thousands of children and their families had a date with reading, and we did it!

Bringing thousands of stories and adventures to life brought us incredible results

AT&T and Government Technology magazine recognized The Children’s Trust StayHome.Miami with 2020 Technology Innovation Citizens Award

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